How to Deal with Membership “Free Riders”



The #1 question I receive when speaking with associations is, “How do I deal with membership ‘Free Riders’?”
I may have stumbled on the problem: It’s Us, not the free rider.
Many associations declare the “voice of industry” position.  We have self-appointed status as representing the non-member – even when they purposely choose not to join us.
My challenge to you is not to represent the non-member interests, but those that invest in your association with time and money.  And, recruit the heck out of the non-member.  But don’t make it easy for them by saying you represent them anyway.
For more membership content, subscribe to our  Association Labs Newsletter.


Related Posts

Need Help?

Follow Us

About the Author


803 W. Broad Street, Suite 730, Falls Church, VA 22046

(571) 814-3443