And, here’s why.
- Because you want me to underwrite your food and beverage costs. Thanks for offering the Continental Breakfast Sponsorship.
- Your prospectus is organized chronologically, by event. There is no thoughtful strategy on how to move the needle for my company’s business.
- Thought leadership is important to me…and, sponsors are not allowed to give remarks. Association policy.
- The event attendee list is not available. What do you think I’ll do? Spam them like you do?!
- My company is looking for an ongoing relationship with your members, but all I get every year is an event-based “one-off” program offer.
- The prospectus is distributed after my budget cycle is set. I don’t have the discretionary dollars of the past because you distribute the offering outside the rhythm of my business.
- What helps sell the idea internally is a narrative about how other sponsors succeed. Sadly, the prospectus is all about your association.
- Destination and hotel promotion seems to be what you care about most (after all, it’s on the cover of the event promotion). Tell me more about the content.
- I want access to industry VIPs. Tell me who you can introduce me too or set up a meeting with.
- Platinum, gold and silver translates to little value – plus, and “I’ve thrown all the crap I can into a sponsor package and hope you will buy it for a premium.”