Joe Bates Joins The Moery Company’s Research Team



We welcome Joe Bates to our research team to help us conduct strategic planning exercises, dues reviews, and membership and sponsorship program valuations. Big Red M has a formidable consulting team to provide top-notch consulting in the association industry.


Bates has nearly 25 years of experience in the research industry and is an expert in qualitative and quantitative research design, implementation, analysis, and consulting. Joe is a professionally trained focus groupmoderator and meeting facilitator by the Burke Institute. He has worked in various industries, including healthcare, political polling, and nonprofits.


He founded The Institute for Association and Nonprofit Research to promotethe use of research and information intelligence to help associations andnonprofit organizations make rational, strategic decisions. Joeprovidesprofessional, high-quality research and consulting services at not-for-profitprices. 


His experience includes serving as vice president of research and strategic initiatives for the Global Business Travel Association (GBTA), where he created a research program in 2010 that generated $1.4 million in annual revenue by 2015, and as director of research for the Consumer Technology Association (CTA) where he oversaw the $2 million research program. Bates has also worked with a variety of nonprofit and association clients, including Sallie Mae, the Association for Supervision and Curriculum Development (ASCD), the Internet Society (ISOC), and the American Society of Ophthalmic Administrators (ASOA).

“Having spent more than 20 years serving the association community, both on staff at various organizations and in a consulting role, I could not be more excited to serve the association community by partnering with Big Red M.”

Joe Bates

If you would like to learn more about our research team, let us know!


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