JP Moery has had a number of discussions with associations on sponsorship programs – and, two key elements are at the forefront. As you develop your pricing structure – 1) consider the value you’re offering, and 2) organize your packages according to the business objectives of the sponsor. Listen in for more details.
Critical Factors for an Association’s Survival – Association Field Report (December 24, 2021)
https://youtu.be/38PO2U8MiF8 Observation from the Field: one of the major influential trade associations in the country may choose to dissolve over...