Last month The Moery Company surveyed association leaders about industry merger and acquisition activity and its effect membership recruitment, renewal and non-dues income.
Surprisingly, most responses reflected the issue as a minor development. For example:
35% reported no measurable impact on member dues. Less than 10% decrease was the second leading response at 30%.
61% responded that non-dues income (meeting registration, publication sales, etc) was not affected.
More than half (54%) of respondents replied the association is upping its game in membership engagement with M/A companies to help address this issue.
To receive a summary of the complete (non-scientific!) study – contact The Moery Company.
Updated By: Amelia Mazza Membership development encompasses three important areas of focus that span the entire membership lifecycle, from...