Marketing Insights – The Importance of Marketing Now

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02/02/2021

Hello, welcome to Marketing Insights. Today I’m going to cover the importance of marketing right now.
The pandemic has led us to adapt from in-person events to digital and hybrid events. Additionally, many employees are working from home. So, what does this mean for marketing and your business?
It is time to expand your digital marketing efforts, because your target audience is there. According to Mintel, consumers have expanded their digital activities while marketers have simultaneously expanded the ways they connect with consumers. Brands have more ways to reach consumers digitally than ever before.
So, if you were thinking of starting a podcast, a video series, a newsletter or a digital campaign, now is the time to do it.
Don’t hesitate to reach out if you need some tips!
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