Melissa brings over 15 years of association experience to Big Red M, with a proven track record in membership growth, sponsorship development, exhibit sales, and advertising. As a seasoned association leader, she understands the challenges organizations face when it comes to driving engagement and increasing non-dues revenue. She thrives on finding creative, outside-the-box solutions that create lasting, win-win partnerships. With her deep industry knowledge and strategic mindset, Melissa is ready to help associations expand their reach, maximize their revenue potential, and build stronger connections with their members.