For the last several years The Moery Company has used timely industry briefings or webinars to generate interest with prospective members. These briefings enable the association to learn several things about the prospect who participate.
1. Determines if the topic resonates w prospects
2. IDs interested contact within company
3. Helps establish the dialogue of your next conversation.
Additionally, the recruitment process is now centered around content on industry expertise of the association. That’s a better place to start than, “Have you read my membership information?” – a sure loser.
A good example is this briefing provided by Society of Plastics Industry (SPI).
Not sure if Bill Carteaux and the SPI team is using this for a recruitment tool, but we have found it works.
6 Steps for a Successful Association Membership Strategy
Associations are a powerful avenue for growth in any profession. They serve as a platform for members to network, learn, obtain credentials, and...