Hi everyone, welcome to observations from the field.
Today I am going to talk about The Moery Company Motorsports and how it applies to associations.
Here is an overview of what is currently happening. First, our original signee, Santino Ferruci, announced he’s running in the Indy 500. This race is the world’s largest sporting event. Secondly, we have some major things happening for him in the Xfinity NASCAR series and with Sam Hunt Racing.
Our other partner, Taylor Reimer, just acquired her first sponsorship, women owned brand and women race car driver.
The other big thing that is happening, Dave Mac Motorsports and their outstanding midget car team is driving in the POWRi and USAC midget series. And we’ve got a big sponsorship call this week.
So, what does this have to do with associations? Well, corporate sponsors are moving forward. They’re implementing things and not waiting on whether you’re going to have an in-person or digital event this year.
It’s time to be thinking about unique opportunities to move their brand. And, if you want to work with us, there may be a sponsorship of a race car in play. I’m telling you, your sponsors want this opportunity, to put their brand in front of people. As well as programs that are activating social media.
They’re moving quick and they’re not waiting on you. So, let’s get going.
In the dynamic space of association management, the marketing landscape is perpetually evolving. The success of an association heavily hinges on its...