Most Recent
Corporate sponsorships are among the largest non-dues revenue streams an association can tap into. They often cover the bulk of the costs of running an annual conference, trade show, or member engagement [...]
It’s no secret that associations are facing a noticeable decline in membership rates. The 2025 Membership Marketing Benchmarking Report showed that 26% of associations reported a decrease in membership. By July of the same year, that number jumped to 36%. [...]
The ASAE Annual Conference brings together some of the brightest minds in the association industry to share ideas, build connections, and explore new ways to better serve members. There is almost too much value packed into a few short days. [...]
Sponsorship Fulfillment is What Keeps Sponsors Coming Back. Why fulfillment matters more than the sale Delivering beyond sponsor expectations The importance of event-day execution Measuring sponsor ROI Turning sponsorships into long-term partnerships How Big Red M helps associations execute sponsorships [...]
Member engagement is one of the cornerstones of a thriving association. When participation is easy and enjoyable, members are more likely to stick around. Fortunately, digital communication offers more ways than ever to reach members, from email to SMS to [...]
Events sit at the center of how associations connect with their members. They build community, drive engagement, create sponsorship revenue and turn mission into real, in-person impact. But they also come with pressure. Tight timelines, limited staff, rising expectations, and [...]
When discussing artificial intelligence (AI), you’re likely to get strong reactions. Whether your nonprofit or association team is diving in headfirst or a bit hesitant about this emerging technology, it’s important to know the truth, especially as using AI becomes [...]
In the second half of 2025, the Oregon Bankers Association (OBA) reached out to Big Red M about redesigning their long-standing member magazine, Banking Matters. It was an exciting opportunity to give them a fresh look that more authentically reflects [...]
Association management has changed dramatically. That's no surprise. The old assumptions that once guided how leaders staffed, budgeted, and grew their organizations are no longer serving them. Whether you're a seasoned executive director or a newer association leader navigating today's [...]
Associations rarely have the internal bandwidth to manage every moving part of a major conference. However, that's not a weakness, it's simply the reality of lean teams with full plates. Outsourcing conference management to an experienced event partner means the [...]