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Blog MPaul Sherman2026-03-09T14:39:46-04:00
  • Most Recent

    Giving Banking Matters a Fresh Start: Our Redesign for the Oregon Bankers Association

    Juliette Miratsky|March 18, 2026|

    In the second half of 2025, the Oregon Bankers Association (OBA) reached out to Big Red M about redesigning their long-standing member magazine, Banking Matters. It was an exciting opportunity to give [...]

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  • 3 Association Management Myths That Are Holding Your Organization Back

    Mike Thomas|March 13, 2026|

    Association management has changed dramatically. That's no surprise. The old assumptions that once guided how leaders staffed, budgeted, and grew their organizations are no longer serving them. Whether you're a seasoned executive director or a newer association leader navigating today's [...]

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  • Outsourcing Association Conference Management Without the Overhead

    Elizabeth Johnson|March 6, 2026|

    Associations rarely have the internal bandwidth to manage every moving part of a major conference. However, that's not a weakness, it's simply the reality of lean teams with full plates. Outsourcing conference management to an experienced event partner means the [...]

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  • Big Red M Walks to End MS 2026

    Matt DiGiovanna|February 20, 2026|

    At Big Red M, we believe in making an impact both in the association world and in our community. That’s why we are proud to participate in Walk MS on April 12th in Washington, D.C. This annual event, organized by the [...]

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  • How Associations Attract New Members (5 Proven Strategies)

    Mike Thomas|September 8, 2025|

    Explore five effective association strategies for attracting the Next Generation of members in our latest Big Red M blog. From digital engagement on Instagram and TikTok to having inclusive programs and internship initiatives, discover actionable insights into creating a dynamic and inclusive community that will help attract new association members. Elevate your association's appeal and relevance to young professionals and college students.

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  • How Generative AI Is Reshaping Ad Design – And Why That’s a Good Thing for Associations

    Matt DiGiovanna|June 11, 2025|

    How Generative AI Is Transforming Ad Design: Insights from Big Red M’s Ad Designer Hannah Strong Generative AI is making a major impact across creative industries, and ad design is no exception. At Big Red M, we’ve embraced this technology [...]

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  • KiKi L’Italien Receives ASAE’s Academy of Leaders Award for 2025

    Lucas McCann|May 19, 2025|

    We’re proud to share a BIG announcement from the Big Red M team. ASAE named KiKi L’Italien, our Executive Vice President of Marketing and Community Engagement, the 2025 recipient of the Academy of Leaders Award. This recognition is part of [...]

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  • Association Leadership in Volatile Times

    KiKi L'Italien|April 10, 2025|

    When the Justice Department barred its attorneys from participating in American Bar Association events, the shockwaves reverberated far beyond legal circles, striking at the heart of association-government relations nationwide. This unprecedented restriction signals a fundamental shift in the operating environment [...]

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  • Big Red M Joins Forces with ABWA to Strengthen and Grow the Organization

    Matt DiGiovanna|March 27, 2025|

    Big news: Big Red M has acquired ABWA Management, the company overseeing the American Business Women's Association (ABWA). This move sets the stage for ABWA’s next chapter, one focused on strengthening operations, enhancing member experiences, and ensuring long-term sustainability. A [...]

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  • How Big Red M Helped AMWA and WaterISAC Grow Their Membership and Sponsorship Outcomes

    Mike Thomas|March 13, 2025|

    At Big Red M, we know that success is about having the right people working to execute it. That’s exactly what our latest testimonial video showcases, showing insight into how our team helped both AMWA and WaterISAC overcome challenges and [...]

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