by Mike Thomas | May 25, 2023 | Association Membership, Blog, Member Engagement, Member Recruitment
Recruiting new members is vital for the growth and sustainability of any association or organization. A well-structured membership recruitment plan can help attract individuals who align with your mission and drive engagement within your community. In this blog post,...
by Mike Thomas | Mar 9, 2022 | Association Strategy, Business Development, Membership Development
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition? Will we...
by Jackie Bessette | Mar 2, 2022 | Association Strategy, Business Development
When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association? Certain checkpoints have to happen when a corporation has a new...
by JP Moery | Dec 28, 2021 | Leadership, Professional Development
Observations from the Field: Reflecting on the year and the preceding decade-plus in the workforce. For a little background as I reflect upon the year and the last decade-plus of being in the workplace, I am coming to you from Oklahoma, my home state, the homestead if...
by JP Moery | Dec 23, 2021 | Leadership
What did you think of the last year? Three things come to mind. I didn’t realize all the adjustments we made a year ago to adapt and get through the pandemic, just how much that set us up for incredible strength over the final six months of the year. The...
