by Mike Thomas | Mar 9, 2022 | Association Strategy, Business Development, Membership Development
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition? Will we...
by Jackie Bessette | Mar 2, 2022 | Association Strategy, Business Development
When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association? Certain checkpoints have to happen when a corporation has a new...
by JP Moery | Dec 10, 2021 | Association Strategy, Business Practices, Event Sponsorships
Welcome to an episode of Ask JP I’m JP Moery, the founder of The Moery Company. Had a question this week, how do you optimize your sponsorships? Sponsorship development areas for associations are very active. They’re trying to expand those programs....
by JP Moery | Nov 6, 2021 | Association Sales, Business Practices
Hello everybody, it’s an episode of Ask JP. I had a great question from one of my friends in the racing business. They asked me, how much follow up should I have with a prospective sponsor or client? I can tell you that over the years, my mind has changed on...
by JP Moery | Oct 29, 2021 | Association Strategy, Business Practices
Hello, it’s JP Moery, Observations from the Field for The Moery Company. What do I see going on out there right now? One is the reemergence of strategic planning. Now that there’s some area of normalcy going on, we’ve seen a lot of associations that...
