by Susan Coven | Jul 2, 2020 | Advocacy, Business Practices
As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that answers the question,...
by Kseniya Martin | Jun 25, 2020 | Business Practices, Communications
Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to provide relevant,...
by JP Moery | May 20, 2020 | Business Development
Associations are about to enter either a crisis or an opportunity mode – in terms of business development – over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your recruitment activity. You may...
by Kseniya Martin | Apr 30, 2020 | Business Development
Last week we hosted a COVID-19 Roundtable with association executives and asked them what was working, and what was not working, in various areas of their operations. There was a lot of valuable information shared that we compiled into an executive...
by JP Moery | Apr 29, 2020 | Business Practices
Hi, everyone, it’s JP with your report from the field. We’re very close to ending the month of April and, as a business leader, I’ve never had a more challenging month. However, as we approach the end, I’ve probably never been more...
