by Susan Coven | Jul 2, 2020 | Advocacy, Business Practices
As budgets are becoming tighter and discretionary spending falls under substantial scrutiny, companies are no longer joining associations based on a sense of corporate responsibility. Associations must provide a value proposition that answers the question,...
by Kseniya Martin | Jun 25, 2020 | Business Practices, Communications
Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to provide relevant,...
by JP Moery | Jun 17, 2020 | Podcast
[powerpress] This week we’re concluding our Covid19 coverage with an overview of trends and observations that we saw during this time. We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of...
by Elizabeth Johnson | Jun 16, 2020 | Association Strategy
At some point, I’m sure, we have all felt very frustrated by our current federal government over the lack of direction during this entire pandemic and primarily for how to re-open our nation’s businesses safely. While this new way of life – social-distancing, etc. –...
by JP Moery | May 20, 2020 | Business Development
Associations are about to enter either a crisis or an opportunity mode – in terms of business development – over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your recruitment activity. You may...
