by Elizabeth Johnson | Nov 27, 2020 | Membership Development
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
by Elizabeth Johnson | Jul 23, 2020 | Association Events
It seems like a lifetime ago that meetings were live and in-person and sponsorship opportunities were also in-person. The deliverables were heavy on networking and access to prospects – we were almost guaranteeing our sponsors that they could meet who they needed to...
by Elizabeth Johnson | Jul 6, 2020 | Association Sales, Business Development
I recently listened to a podcast by one of my favorite authors, Malcolm Gladwell. The episode was called “Chutzpah vs Chutzpah”— at first glance, a homonym. It is the same word, but it has different meanings in different societies (US vs Israel). While...
