by Eric Edwards | Jan 10, 2023 | Association Membership, Blog, Member Renewal
Original Author: JP Moery In Part I of Thinking Differently About Membership Renewals, we discussed evaluating your renewal process and keeping the renewal messaging brief. This blog will look deeper into considering your renewal process from a modernization...
by Eric Edwards | Jan 10, 2023 | Association Membership, Blog, Member Renewal
Original Author: JP Moery Associations have the incredible opportunity to remind their members how much they are valued and how the association can help them. Membership departments scrub contact lists, prepare renewal letters, and double-check the tools members need...
by Elizabeth Johnson | Feb 16, 2022 | Association Membership, Member Recruitment, Membership Development, Thought Leadership
Retention is not recruitment and recruitment is not retention. Easy enough, yes? However, it is far too common to see membership departments trying to focus on both. How do you prioritize when both items are equally important? A passive retention strategy is time...
by JP Moery | Sep 12, 2021 | Association Strategy, Membership Development
Hello there, it’s JP Moery, Observations from the Field today. Let’s talk about membership development and in particular retention. According to the MGI, Membership Benchmarking Study, which I refer to it a lot, nearly 47% of associations are reporting a...
by JP Moery | Sep 11, 2021 | Association Strategy, Membership Development
Hello, everybody, it’s time for Ask JP. It’s after Labor Day, and my friend ask me this week what should I do now? Well, I got some observations for you first, I read an article in CEO Update where it talks about associations and reducing growth officers...
