by Mike Thomas | Jul 30, 2020 | Membership Development
These past few months have been an incredible time for associations to show their value to their members and prospects. They have helped their members secure PPP loans, lobby that their members are essential businesses, and develop plans for reopening. The...
by Mike Thomas | Jun 18, 2020 | Videos
Today I want to talk about membership recruitment and membership renewals. Over this three month period during the COVID pandemic, I’ve seen associations do incredible work for their membership and also for prospective members. A number of things like giving...
by JP Moery | Jun 17, 2020 | Membership Development
There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you’re going to need to have a great retention program in place for 2021. You may have avoided a renewal catastrophe because...
by JP Moery | Jun 17, 2020 | Podcast
This week we’re concluding our Covid19 coverage with an overview of trends and observations that we saw during this time. We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next...
by JP Moery | Jun 12, 2020 | Membership Development
There’s a phrase that’s going around right now that I know we all don’t really like that much: in these uncertain times. Let me tell you that there are a few things that I think are quite certain right now. The first is this: you’re going to...