by JP Moery | Dec 29, 2020 | Association Sales
We’ve got a really good question this week, “How do I end the year strong?” It’s a great question because I always like to lean in to the tape the last few weeks of the year. Let me share with you a great piece of advice that has worked well...
by Jackie Bessette | Dec 10, 2020 | Videos
Selling sponsorships over the last year for events has been a very unique experience. It often feels like in-person events were changing as quickly as overnight. This would then change the sponsorship inventory along with benefits and sponsors needs. We all...
by JP Moery | Dec 8, 2020 | Association Sales
Hi, welcome to another edition of Ask JP! The question today is, “Should I – or is it a good idea to – send a cold LinkedIn message to set up a meeting?” I feel strongly about this. No. Secondly, I don’t think we should do cold calling, cold...
by JP Moery | Oct 29, 2020 | Association Sales
Here’s a sales tactic that will differentiate you: Use a phone first approach. There’s a variety of different reasons why, one being that it’s very effective. We have relied on e-mails to do a lot of the work for us. I still think it’s a vital component...
