The third part of a successful sponsor program: Target Market

j
}

09/26/2013

Many associations are seeking a stimulus to catapult sponsorships into a new era.  In recent years, I have seen organizations transition from association need – “pay for our Danish” to sponsor need – “what goals can your business achieve?”  This is certainly progress.
However, a third way may take our programs to an unprecedented level.  Consider re-engineering the sponsor prospectus with the target market as the first step in your design.
For example, what will enhance the attendee experience in a substantive way?  How can a sponsor’s service assist in delivering the improvement ? And, finally, can the association wins by having two satisfied audiences – audience and sponsor.  This is the classic win-win-win, which is a tired phrase but an extremely effective goal.
Since you may be having a conversation with sponsors, or developing the prospectus for next year it might be a good time to try these tactics.
1. Scour member/attendee surveys for opportunities to improve experiences.
2. Identify new sponsorships to help address these enhancements.
3. Approach the most appropriate sponsors with a unique opportunity to make their target market happy.
It just might be the collaborative success everyone is looking for.

Featured

Related Posts

Need Help?

Follow Us

About the Author

Contact

803 W. Broad Street, Suite 730, Falls Church, VA 22046

info@bigredm.com

(571) 814-3443