Thought Leadership

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How To Win at Association Membership

How To Win at Association Membership

We have all heard the old adage, "A chain is only as strong as the weakest link." More often than not, the context in which this is used in the business world describes a team and its people. In that scenario, however, the implication is that you can simply cut out...

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Tips for Tracking Dropped Members

Tips for Tracking Dropped Members

If you do not have a list of dropped members, start building that now and establish a process moving forward. The point of keeping track of former members is to understand why they dropped their membership in the first place. Understanding why they dropped can improve...

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Retention is Not Recruitment (& Vice-Versa!)

Retention is Not Recruitment (& Vice-Versa!)

Retention is not recruitment and recruitment is not retention. Easy enough, yes? However, it is far too common to see membership departments trying to focus on both. How do you prioritize when both items are equally important? A passive retention strategy is time...

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