I’ve learned successful leadership often comes down to some simple truths. Whether you are an association CEO, company president, or head of a department: here are 3 things I hope can help you run your show just a little bit better.
First: Don’t expect people who work for you to hit it harder than you do. If you aren’t getting the results you need from your team, you should take a look at yourself. Are you bringing it to the table every single day? Your employees are simply taking their cue from you. There should be no one more invested in your organization’s success than you – so make yourself the example and bring 110% engagement to everything. You should be working so hard, your people are paddling fast to keep up. Make sure your example is a damn good one.
Second: You are the #1 sales person in the company. You are the evangelist. No one is going to carry the message like you can. This is most important to the small business owner. If you think someone else is going to sell it for you, get that resume together, because you will be out of business real quick. Get out there – you’re the one who came up with the idea. You are the person with the most passion about your company. Even if you have sales people – you need to be out there with them engaging prospective clients; and, oh by the way, communicating with existing clients on how you can do it better. Spread the message about your product, your people, you company culture and how awesome it is. You’re the #1 sales person.
And, third: Do you have someone on your team who just isn’t cutting it? If the answer is – “Yes,” that’s your fault. Either you didn’t train him well enough, clear goals weren’t established, or you didn’t give him the candid feedback required when he went off track. If you took all those measures and you’re still not satisfied with the results – that’s on you.
Take some time to reflect on your leadership truths and consider changes to improve the overall. Again, 1) don’t expect your people to work harder than you do; 2) embrace the notion that you are #1 sales person, and 3) take the responsibility for those who aren’t a fit for your organization. After all, you hired them.
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