The collective groan heard across the country these days is that of execs increasing revenue projections to make the board of directors feel great about the organization.
I’m all for aggressive goals but have seen leaders consistently post an arbitrary growth number without fact, strategy or consideration for change to make it happen. Then, managers frantically work to develop a realistic program based on the number handed down from on high.
Great leaders have the opportunity to be more thoughtful. What needs to be changed for top-line growth? Do I have the talent, the bandwidth, the benefits or services necessary to make this happen?
In many cases, I’m seeing the answer is “no.”
Take the time to ask this question, “What can be changed for this association to thrive?”
And, ask your team to do the same before the budget season begins.
Original Author: JP Moery Has this scenario happened to your association? It’s the fourth quarter, and you didn't reach your association membership...