Since 2010, Big Red M has empowered the nation’s leading associations to focus on their mission by taking time-consuming growth and development responsibilities off their plates. Through strategic support and comprehensive solutions, we help associations attract and retain members, diversify and elevate revenue streams, and strengthen brand visibility through Consulting, Sales, and Publishing services.

Our Services

Consulting

Get more out of your outreach and engagement efforts.

Association Consulting Solutions

Strategic Planning

Strategic Planning & Facilitation

Is your organization and leadership team aligned? We help guide productive discussions and workshops, whether as part of a full strategic planning process or as a standalone facilitation service. Our approach ensures your team is focused, aligned, and making decisions that strengthen your value proposition and advance your mission.

Research

Our tailored studies capture member and market insights to help you make informed decisions and open new revenue streams. From sponsorships and report sales to content strategy and thought leadership, our research delivers ROI far beyond the final report.

Membership Value & Dues Review

Do your members feel the value of their affiliation, and is your dues structure supporting growth? We combine surveys, benchmarking, and analytical audits to uncover what matters most to your audience and provide data-driven recommendations for your membership pricing. Strengthen your value proposition, boost retention, and ensure your dues align with the benefits your members truly care about.

Non-Dues Revenue

Is following the same program no longer driving the non-dues revenue your association needs to thrive? We help you find new opportunities for events, sponsorship, and advertising to modernize and refresh your revenue streams.

Marketing

Need a marketing team that gets associations? From audits and campaign planning to messaging and lead generation, our experts develop and execute marketing strategies that connect your mission with the right audience. Whether you’re launching a new program or revitalizing member engagement, we align our tactics with your goals to deliver measurable results.

Event Planning

Our experienced event team plans impactful events on behalf of your association. All event services can be customized to suit your needs. We manage venue logistics, attendee and exhibitor registration, special events and activations, marketing and graphic design, and on-site support to keep everything running smoothly. We can also provide post-event surveys, budget analysis, and performance insights to guide future planning.

Sales

All of the benefits of a dedicated sales team without the overhead.

Association Sales Solutions

Membership Sales

We get to know everything from your value proposition to your industry terminology and grow sales through relationship-building and years of experience.

Exhibit Sales

Our sales team drives non-dues revenue through selling booth space and exhibitor packages on your behalf, connecting your association with vendors and partners who enhance your event’s value.

Sponsorship Sales

Our sponsorship team delivers a creative approach to event monetization, generating increased non-dues revenue through the direct sale of sponsorships, advertising, and exhibits.

Ad Sales

Our ad sales team drives non-dues revenue by managing the complete sales process for your advertising inventory, generating consistent income that supports your mission.

Publishing

Amplify and promote your association’s voice through a variety of custom publication programs and services.

Association Publishing Solutions

Full-Service Creation & Design

Our team delivers turnkey publication solutions tailored to your organization’s needs: complete editorial production, in-house creative and design, and distribution management all working to bring your publication to life.

Ad Sales & Support

Our experienced ad sales team identifies and markets your publication to target advertisers while our design and production team create beautiful ads that resonate with your audience.

Print & Digital Media

Expand your organization’s reach and drive revenue through ad sales with a custom magazine or other printed materials. Fully supported by our content development team, editorial experts, and advertising professionals.

Take a Deeper Look

Looking for more insight into what Big Red M can do for your association? Get the Why, How, and What on just some of the strategies Big Red M uses to drive growth.