What We Do | Big Red M

Since 2010, Big Red M has empowered the nation’s leading associations to do what they do best – focusing on their mission – by taking time-consuming growth and development responsibilities off their plates. Our unparalleled insights, comprehensive solutions, and strategic support attract and retain members, diversify and elevate revenue streams, and enhance brand visibility.

Our Services

Consulting

Get more out of your outreach and engagement efforts.

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Strategic Planning

Is your organization and leadership team aligned? Our skilled strategic planners will help facilitate healthy discussions to align and guide your organization to ensure its value proposition offers the right member benefits to achieve your goals and mission.

Research

Our tailored studies capture member and market insights to help you make informed decisions and open new revenue streams. From sponsorships and report sales to content strategy and thought leadership, our research delivers ROI far beyond the final report.

Membership Value

What are your members truly gaining from their affiliation with your organization? We help you understand and articulate your membership value through surveys, benchmarking, and facilitated discussions. Our insights uncover what matters most to your audience so you can strengthen your value proposition and boost retention.

Non-Dues Revenue

Is following the same program no longer driving the non-dues revenue your association needs to thrive? We help you find new opportunities for events, sponsorship, and advertising to modernize and refresh your revenue streams.

Marketing

Need a marketing team that gets associations? From audits and campaign planning to messaging and lead generation, our experts develop and execute marketing strategies that connect your mission with the right audience. Whether you’re launching a new program or revitalizing member engagement, we align our tactics with your goals to deliver measurable results.

Membership Dues Review

Is a stagnant dues structure holding you back? Our independent audit provides an analytical approach with factual, third-party data to recommend a different course.

Sales

All of the benefits of a dedicated sales team without the overhead.

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Membership Sales

We get to know everything from your value proposition to your industry terminology and grow sales through relationship-building and years of experience.

Sales Process Analysis

Engage with experts to renew or revamp your existing sales processes, strategies, and structure.

Sponsorship Sales

Our sponsorship team delivers a creative approach to event monetization, generating increased non-dues revenue through the direct sale of sponsorships, advertising, and exhibits.

New Market Launch Strategy

Ensure you’re positioned for go-to-market success with a comprehensive launch strategy.

Publishing

Amplify and promote your association’s voice through a variety of custom publication programs and services.

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Full-Service Model

Our team creates turnkey publishing solutions to meet your organization’s specific needs: Digital or print; complete editorial production; in-house creative; and dedicated sales teams all working to meet your needs.

Ad Sales and Support

Our experienced ad sales team identifies and markets your publication to target advertisers while our design and production team create beautiful ads that resonate with your audience.

Magazines and Newsletters

Expand your organization’s reach and drive revenue through ad sales with a custom magazine or newsletter. Fully supported by our content development team, editorial experts, and advertising professionals.

Take a Deeper Look

Looking for more insight into what Big Red M can do for your association? Get the Why, How, and What on just some of the strategies Big Red M uses to drive growth.