Consulting
We help associations modernize and break free from “the way it’s always been” by providing tailored, consulting-based growth solutions that excite members, attract partners and align with your mission.
Our Services
Strategic Planning & Facilitation
Is your organization and leadership team aligned? We help guide productive discussions and workshops, whether as part of a full strategic planning process or as a standalone facilitation service. Our approach ensures your team is focused, aligned, and making decisions that strengthen your value proposition and advance your mission.
Research
Our tailored studies capture member and market insights to help you make informed decisions and open new revenue streams. From sponsorships and report sales to content strategy and thought leadership, our research delivers ROI far beyond the final report.
Membership Value & Dues Review
Do your members feel the value of their affiliation, and is your dues structure supporting growth? We combine surveys, benchmarking, and analytical audits to uncover what matters most to your audience and provide data-driven recommendations for your membership pricing. Strengthen your value proposition, boost retention, and ensure your dues align with the benefits your members truly care about.
Non-Dues Revenue
Is following the same program no longer driving the non-dues revenue your association needs to thrive? We help you find new opportunities for events, sponsorship, and advertising to modernize and refresh your revenue streams.
Marketing
Need a marketing team that gets associations? From audits and campaign planning to messaging and lead generation, our experts develop and execute marketing strategies that connect your mission with the right audience. Whether you’re launching a new program or revitalizing member engagement, we align our tactics with your goals to deliver measurable results.
Event Planning
Our experienced event team plans impactful events on behalf of your association. All event services can be customized to suit your needs. We manage venue logistics, attendee and exhibitor registration, special events and activations, marketing and graphic design, and on-site support to keep everything running smoothly. We can also provide post-event surveys, budget analysis, and performance insights to guide future planning.
Client Results & Testimonials
CHPA needed a new dues category to reflect a fast-growing market segment — but lacked the data and insight to make it happen confidently. Big Red M provided benchmarking, structure, and strategic guidance that helped CHPA not only hit their goal but uncover future opportunities.
Big Red M partnered with FMA to modernize its corporate partnership strategy, creating a tailored prospecting plan that balanced long-term sponsor relationships with new partner acquisition. Through refined messaging, tiered sponsorship guidance, and a targeted prospect list, the team positioned FMA to grow sustainable non-dues revenue and strengthen future partnerships.
The Oklahoma State Chamber partnered with Big Red M to gain data-driven clarity on membership, retention, and revenue opportunities during a period of transition. Through surveys, benchmarking, and strategic recommendations, Big Red M delivered measurable results—including a 94% retention rate, six-figure event profitability gains, and a stronger sponsor renewal pipeline.
Their experience really means that they bring a large view of the landscape, what’s out there, what other associations are doing, and what is the right model to follow…
I’m so impressed with Big Red M’s expertise. They were able to work within our tight parameters and with all the people we had involved to finish with a quality product in three months, that was truly phenomenal. Their willingness to listen and to change their approach to meet our specific needs I also thought was outstanding. You don’t see that with some consultants. I can see us using Big Red M again and again.
[Big Red M] is more than a vendor – they really have turned out to be partners. From [leadership] on down, they all bring a level of analysis to what they do. They just don’t work hard – they are always looking for ways to work smarter as well.
Big Red M has been a trusted partner for the Central Ohio Food Truck Association over the past three years. Their proactive approach ensures events run smoothly, and her thorough documentation has allowed us to easily replicate and grow our quarterly events. They have implemented ongoing member development and educational programs, consistently elevating the experience for organizers, partners, and attendees alike.
[Big Red M] was instrumental in the success of the 2024 & 2025 RDP Food Show & Concert Series. Exceptional work ethic, attention to detail, and the ability to manage a complex, multi-faceted event ensured everything ran smoothly from start to finish. Professionalism, organization, and proactive problem-solving made them a trusted partner throughout the process, with contributions that had a meaningful impact on the overall experience for both vendors and attendees.
