The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Fish” requires a more strategic and long-term approach. In his first webinar of the year, JP Moery will explain his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit.
Slated for Thursday, January 24th at 2:30 pm EST, RSVP for this complimentary webinar today to receive a calendar invitation.
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When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of...
