Elizabeth Johnson

Executive Vice President

A member of Big Red M since its inception in 2010, Elizabeth has led highly successful memberships and sponsorships campaigns throughout her tenure for some of the top associations in the country. Her association expertise also includes her ability to articulate government relations as a key membership benefit and in delivering presentations to leadership and boards across industries.

More recently, Elizabeth has been consulting and coaching associations on various subject matters including, membership, non-dues revenue, sales and strategic planning. Drawing upon her experience with helping nearly 100 associations over the past 13 years, Elizabeth and the consulting team at Big Red M provide best practice recommendations to trade associations and professional societies. Elizabeth is a native of Alexandria, VA and recent Florida resident. She is a graduate of James Madison University – College of Business.


803 W Broad St, Ste 730, Falls Church, VA 22046


(571) 814-3443