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Sales Programs
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Sales

What We Do

Sales Process Development

Renew or revamp your existing sales processes, strategies, and structure.

Sales Training and Coaching

Develop your sales team’s skills and position them for success.

Sales Team Structure

Renew or revamp your sales structure to position your organization for success.

New Market Launch Strategy

Ensure you’re positioned for go-to-market success with a comprehensive launch strategy.

Streamline Your Sales Process

Identify what’s holding your sales team back and revamp your business development processes, strategies, structure, and tactics.

Association Sales

Sales Process Development

Recommended Annually

  • Program Cost
  • Staff Resources
  • Program Length
  • Member Impact
  • Revenue Impact
The Importance
  • Identify what’s holding your sales team back
  • Optimize your business development efforts
  • Identify commonly-overlooked issues such as gaps in opportunity, overlap in responsibilities, or barriers
  • Increase membership and/or sponsorship sales for your association
The Approach
  • Audit your current sales processes and strategies
  • Conduct in-depth interviews with your sales team
  • Evaluate utilization of CRM and reporting needs
The Value
  • Streamlined processes, strategies, and tactics
  • Consistent reporting
  • Sales team alignment and division of responsibilities
  • Increased dues and non-dues revenue

Optimize Your Sales  Structure

Assess the current structure, processes, bandwidth, and division of responsibilities for your sales organization.

Sales Team Structure

Sales Team Structure

Recommended as Needed or with Staff Turnover

  • Program Cost
  • Staff Resources
  • Program Length
  • Member Impact
  • Revenue Impact
The Importance
  • Prioritize your sales team’s development and the growth of your organization
  • Ensure your sales organization’s structure, compensation, and employee training programs position you for success
The Approach
  • Assess the current structure, processes, bandwidth, and division of responsibilities for each sales team member
  • Make recommendations regarding the size of the sales force and division of responsibilities
The Value
  • Actionable recommendations to optimize your sales organization
  • Hiring or re-organization recommendations
  • Team member development and training

Develop Your Sales Team

Work with an experienced, dedicated sales leader to help develop your sales team’s skills and position them for success.

Sales Training and Coaching

Sales Training & Coaching

Recommended as Needed or with Staff Turnover

  • Program Cost
  • Staff Resources
  • Program Length
  • Member Impact
  • Revenue Impact
The Importance
  • Gain an experienced, dedicated sales leader
  • Develop your sales team’s skills and position them for success
  • Measurable goals and KPIs ensure alignment and prioritization
The Approach
  • Sales leadership and support
  • One-on-one coaching and team training
  • Hands-on sales and prospecting assistance
The Value
  • KPI development, sales tactic refinement
  • A custom, actionable training guide
  • Optimized sales scripts
  • Accountability to ensure KPIs are met to drive revenue

Ensure You’re Positioned for Go-to-Market Success

If your association is developing a new membership area or lateral market, Big Red M can assist with strategy, scope, marketing, and sales.

New Market Launch Strategy

New Market Launch Strategy

Recommended as Needed

  • Program Cost
  • Staff Resources
  • Program Length
  • Member Impact
  • Revenue Impact
The Importance
  • Build a strong, strategic launch strategy for your new market
  • Ensure you’re positioned for go-to-market success
The Approach
  • Review your current sales process in light of your new market’s scope and requirements
  • Develop new and/or revised processes to meet the needs of your new market
The Value
  • 12-month comprehensive go-to-market strategy
  • Sales scripts and processes built out by segment
  • Marketing and launch plans for new revenue generation
  • Organized launch tactics and delegated responsibilities

Ready to Level Up?

7 + 3 =

Contact

803 W. Broad Street, Suite 730, Falls Church, VA 22046

info@bigredm.com

(571) 814-3443