Areas of Expertise
Expert Association Consulting & Sales
Since 2010, we’ve provided the nation’s top associations with expert insight and services to attract and retain members, diversify and grow revenue streams, and hone value propositions to amplify brands.
Our direct sales team generates millions of dollars annually in membership, exhibits, advertising, and sponsorships associations through strong relationships and our ability to expertly communicate value.
Consulting
Value Proposition Audit
Oftentimes an association’s value proposition hasn’t changed in many years, offering the same menu of benefits to prospective members. Through a comprehensive analysis, we’ll help determine what matters most to your target audience and refine your value proposition to make a stronger impact.
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Membership Dues Review
Whether a merger has resulted in a dues cap or your dues simply haven’t been reviewed in several years, a stagnant dues structure can result in lack of revenue growth. Our third party audit provides an analytical approach with factual, third-party data to warrant a different course.
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Non-Dues Revenue Growth
If your association has relied on the same event/s to provide non-dues revenue, it’s time to consider diversification. Our creative consultants can help you find new opportunities for events, sponsorship, advertising, and more to modernize and refresh your non-dues revenue streams.
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Sponsored Research
Sponsored research projects provide high-value data to support your association’s value proposition, advocacy efforts, PR, and marketing. Our high-quality research provides significant opportunity for revenue growth through sponsorship sales, non-member purchases, and increased membership sales.
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Sales
Membership Sales
Our direct sales team provides a dedicated business development expert to serve as a fractional resource and sell on your behalf. We get to know everything from your value proposition to your industry terminology, and grow sales through relationship-building and years of experience.
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Sponsorship Sales
Our sponsorship sales team delivers a creative and energetic approach to event monetization, generating increased non-dues revenue through the direct sale of sponsorships, advertising, and exhibits. We also help ideate new and unique event revenue streams to build upon your existing efforts.
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Research
Sponsored Research
Sponsored research projects provide high-value data to support your association’s value proposition, advocacy efforts, PR, and marketing. Our high-quality research provides significant opportunity for revenue growth through sponsorship of the research project, non-member purchases of the finished piece, and increased membership sales to gain access to the research.
Every research project we conduct is entirely custom with opportunities for tiered sponsorship. We have conducted membership reviews, economic impact studies, sentiment indices, benefits and compensation studies, and research on advocacy topics that garners the attention of policymakers.
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Associated Builders and Contractors (ABC) partnered with [Big Red M] to grow the organization’s sponsorship base. Their team took a very thoughtful approach to analyze the data, provide strategic guidance, and offer a consultative selling model to prospective sponsors. They have been an excellent partner for ABC.
Sandy Lynch
Associated Builders and Contractors
Contact
803 W Broad St, Ste 730, Falls Church, VA 22046
info@bigredm.com
(571) 814-3443