Big Red M’s team of analysts and consultants produce industry-leading research tailored to your association, delivering real content and data, media attention, and membership incentive.
Research To Drive Revenue
More Attention, More Revenue
Our research projects are extremely valuable for associations because they draw attention from the media, policymakers, non-members, and industry thought leaders.
The research also boosts both dues and non-dues revenue through tiered sponsorship of the research, non-member purchases of the finished product, and increased membership sales from prospects who would like to receive the research at a member discount or as a complimentary new member benefit.
Economic Impact Study
Salary & Benefits Study
Value Proposition Review
The Value of Sponsored Research
When our Chief Research Consultant began implementing his custom sponsored research projects for a leading association, they generated $100,000 in revenue. By year 6 they had generated $1.5 million. These real results are why we’ve launched sponsored research as a separate service offering at Big Red M.
The benefits to associations extend beyond the opportunities for revenue. High-value content benefits your brand through SEO, organic traffic, and media attention. It can be publicized, used for advocacy efforts, gifted to members, and underwritten by companies leading to future partnerships.