Membership & Sponsorship Sales
From association membership to sponsorship sales, to non-dues revenue streams, our team of tenured association sales experts is ready to serve as a trusted partner, driving sustainable growth.
Our direct sales team helps associations increase their revenue by serving as an extension of your team and selling on your behalf. Big Red M has a history of driving sustainable growth year over year for member-based organizations and nonprofits.
Our sales partnership begins with understanding your group, value proposition, member motivations, processes, and products. Building upon that foundation, our expert sales team will cultivate relationships with key accounts, develop and launch sales campaigns, and conduct outbound sales efforts on your behalf.
Our event sales team will create robust sponsorship campaigns leveraging new and existing strategies to conduct direct sales focused on increasing your non-dues revenue and providing measurable value to sponsors. Whether you’re planning an executive summit or a full tradeshow, we’ll optimize your sponsorship opportunities and monetize your event.
The Value of a Fractional Resource
For less than the cost of a full-time salesperson, you’ll receive a dedicated business development manager, a certified Salesforce administrator, and an email marketing resource. Behind those key partners is a sales manager with over 20 years of experience continually looking for more strategic ways to engave with prospective members and sponsors.
Accountability Sets Us Apart
Trust and accountability are core values that drive us. We believe in transparency as a partner. That’s why we provide weekly reporting on all of the activities our team performed, the phone calls we made, and any key events that occurred. We share both the negative and the positive, because it helps build better value propositions.
The Heart of Our Strategy
Our sales approach is successful because it ensures an alignment in value across three points – the association, the member, and the sponsor. We are committed to ensuring that all parties benefit from a sale.
Initiate sales campaigns
Engage prospects & track interests
Conduct outbound sales
Respond to inbound requests and
Qualify leads for membership or sponsorship
Sales process development
Sales team structure
Sales training and coaching
New market launch strategy
Determine key accounts
Develop talking points
Design automated campaigns
Establish weekly reporting
“DGAC partnered with [Big Red M] for the recruitment and retention of members, engagement and onboarding strategies, and to help increase attendance at our annual meetings and training programs. [Their team] does an incredible job for us and is basically embedded within our organization – I believe we’ve implemented a really innovative and creative approach by incorporating a marketing expert within our organization.”
President, Dangerous Goods Advisory Council