Sustainable Non-Dues Revenue Streams

Sponsorship Programs
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Sponsors

What We Do

Event Attendee Evaluations

Comprehensive event attendee evaluations and data analysis to optimize future events.

Sponsorship Review

Assess and optimize internal processes for selling, executing, and fulfilling sponsorship sales.

Sponsor & Exhibitor Surveys

Ensure your sponsors and exhibitors are meeting their business objectives and connecting with potential customers.

Sponsored Research

Create a revenue-generating research program that is paid for by industry partners and can grow year over year.

Grow Event Attendance

Identify what has the most impact on repeat attendance through comprehensive attendee evaluations and analysis.

Event Attendee Evaluations

Event Attendee Evaluations

Recommended as Needed

  • Program Cost
  • Staff Resources
  • Program Length
  • Sponsor Impact
  • Revenue Impact
The Importance
  • Assess the success of your events and identify opportunities for improvement
  • Grow event attendance year-over-year
  • Members have the opportunity to provide feedback
  • Keep your focus on what truly matters
The Approach
  • Survey event attendees after the event
  • Conduct a statistical analysis of key drivers for event attendance and satisfaction
The Value
  • In-depth assessment of your event including logistical elements, content, keynotes, etc.
  • Recommendations for improving the attendee event experience to increase repeat and new attendees

Increase the Value of Sponsorship

Ensure your sponsors and exhibitors are meeting their business objectives and making beneficial connections with attendees.

Sponsor or Exhibitor Survey

Sponsor or Exhibitor Survey

Recommended Annually

  • Program Cost
  • Staff Resources
  • Program Length
  • Sponsor Impact
  • Revenue Impact
The Importance
  • Assess sponsor or exhibitor satisfaction
  • Identify ways to improve sponsor or exhibitor experience
  • Grow sponsor or exhibitor engagement and spend year-over-year
  • Help members better identify industry solutions
  • Ensure attendees make the ideal industry connections to meet their needs
The Approach
  • 1:1 in-depth interviews with sponsors
  • Online survey of all sponsors
  • Translate research findings into actionable recommendations
The Value
  • Assessment of sponsors’ or exhibitors’ experience (satisfaction with activations, logistics, fulfillment and business objectives)
  • Recommendations for improving sponsor or exhibitor experiences that lead to increased engagement and spend

Increase Sponsorship Revenue

Evaluate current sponsor opportunities and find additional non-dues revenue opportunities.

Sponsorship Review

Sponsorship Review

Recommended Every Three Years

  • Program Cost
  • Staff Resources
  • Program Length
  • Sponsor Impact
  • Revenue Impact
The Importance
  • Assess how you are meeting current needs of your sponsors
  • Provide greater value to your sponsors
  • Find enhanced sponsorship opportunities that lead to increased engagement and spend
The Approach
  • Conduct 1:1 in-depth interviews with sponsors
  • Launch an online survey using interview results for all members to complete
  • Analyze competitive landscape to assess opportunities to provide greater value to sponsors
  • Analyze sponsor spend to identify trends and leverage sponsor re-packaging
The Value
  • Detailed results of the survey
  • Identification of differences in results by various demographic segments
  • Recommendations for improving sponsor value
  • Guidance on which sponsor opportunities to stop and start

Revenue-Generating Research

Create a revenue-generating research program that is paid for by industry partners and can grow year over year.

Member Educational Needs Assessment

Sponsored Research

Recommended Bi-Annually

  • Program Cost
  • Staff Resources
  • Program Length
  • Sponsor Impact
  • Revenue Impact
The Importance
  • Boost dues and non-dues revenue
  • Draw attention to your association
  • Enhance SEO, organic traffic, and PR
  • Publication, advocacy efforts, gifts to members
The Approach
  • Custom opportunities for tiered sponsorship
  • Choose from a variety of research study topics including, membership reviews, economic impact studies, sentiment indices, benefits and compensation studies, consumer research on hot topics, and research on advocacy topics that garners the attention of policymakers
The Value
  • Data to support value proposition, advocacy efforts, PR, and marketing
  • Revenue growth through sponsorship sales, non-member purchases, and increased membership sales
  • Funding by sponsors leads to future partnerships

Ready to Level Up?

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Contact

803 W. Broad Street, Suite 730, Falls Church, VA 22046

info@bigredm.com

(571) 814-3443