Through interviews and surveys, we compile information on key data points such as where members most find value, what sponsorship programs sponsors might be interested in, and where revenue is being generated. From the key data points, we analyze the numbers, all the data from your association, and perform a membership review.

After deep analysis, we look at associations with a similar structure and we establish benchmarks to determine where your data falls inside and outside of your industry. This stage is often where new and out-of-the-box ideas are developed.

Our analysis and benchmarking form a basis for valuable findings such as new dues models, a new value proposition, new sponsorship ideas, different membership rate cards, and new opportunities for non-dues revenue.