Lucas McCann

CEO and President

McCann is President and CEO of Big Red M. Leveraging his relational leadership and passion for solving complex problems, Big Red M accelerates growth for associations in need of proven membership, sales, and revenue generation tactics.

He is also the founder and CEO of Core Affinity, an organization that is revolutionizing member experience for associations through its standout affinity program management solution that delivers member value and revenue growth for associations. His vision for a better member experience through technology came to life in Perks Marketplace™, a customizable benefits management tool that is combined with top-tier sales and member services support to boost member retention and grow association revenue. 

Over the past 19 years, McCann has run four companies and worked with over 1,000 associations to develop program offerings, increase revenue, optimize marketing, and build bridges through industry relationships. He expertly facilitates association partner connections through his curated portfolio of 2,500 suppliers serving associations and commercial membership groups.

McCann hosts the 6 Degrees of Association podcast and offers valuable insights as a guest on industry podcasts sharing his perspective on leadership, culture, revenue, engagement, how to overcome challenges common to associations, and how to bring associations into the future. 


803 W Broad St, Ste 730, Falls Church, VA 22046

(571) 814-3443