CEOs and association leaders are making huge changes by having an entrepreneurial mindset, implementing robust sales operations, and attracting young professionals. How are you implementing these things in your association?
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
Association leadership that we need right now.
Entrepreneurs have to have a real stomach to get up and be tested in the market every single day. They’ve got to change programs on an ongoing basis to stay relevant and viable. The association business failing over decades isn’t abrupt enough to disrupt our old biases and programs. I’ve seen some great innovations, CEOs shaking it up with a live LinkedIn broadcast with thought-provoking podcasts or launching new certification programs, or image campaigns in the worst and most uncertain economic environment ever that we’re coming out of. There is a CEO sponsoring a NASCAR with a state advocacy program, because they can reach millions in the demographic that they want to influence. CEOs are not just sending out an advocacy alert by email and expecting the world to shift to try new things.
Every business needs a sales operation and CEOs are embracing that idea. I’ve been speaking about this for years. There will be a new membership effort that’s going to be required to sustain our businesses. Association leaders are embracing the need for a real measured and robust business development platform. Game on I welcome it.
Association leaders are also shaking up their staff and that’s going to be uncomfortable. To attract and keep those innovative and invigorated people, they need to offer things like telecommuting and flexibility.
Diversity and Inclusion
CEOs are finally talking about diversity, inclusion, young professionals in a different way. I don’t know how many times I was in meetings, where we wanted to engage young professionals, and there wasn’t a young professional in the dining room. Now we have the opportunity to engage them and ask them what they want.
We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page.
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