This week’s question is, “How do we attract new members to our association?”
You may have already attracted them; you just haven’t sold them yet. Let me give you an example. You’ve probably hosted a slew of webinars, virtual events, and various other types of engaging events for your members and non-members this year. Did you collect contact information of those who have attended or engaged with your content? Are you calling them directly to see whether 1) that information was helpful, 2) what else you can offer them, and 3) ask them directly to join to receive all of the benefits and value?
You may have attracted them already; you’re just not following up to close the deal.
That’s my recommendation for you today. Hope it helps.
The dynamics of associations and organizations are constantly changing, making understanding and quantifying member engagement pivotal for success....