Create a Dual Prospectus for an Existing Event Sponsor



Many of you have asked me, “What should I do with my existing sponsorship prospectus? I’ve got an upcoming meeting that is going virtual.”
The answer is simple, however, it will take work on your end: develop a dual prospectus. A dual prospectus includes elements for both an in-person event and part of the event that will take part on your virtual platform. In fact, what I’ve seen for virtual meeting is that you’ve got different inventory that is compelling for the sponsors. It’s got session opportunities, one-on-one calls, virtual exhibit halls, and other opportunities along those lines. I recommend that you build out a dual-purpose prospectus right now with the anticipation that you’re going to have a virtual – or a hybrid – meeting in the near future.
The other thing that I would like to reinforce – and it’s something we’ve been talking about for a while now – is the necessity to establish and build a year-round partnership program. Your sponsorship inventory should include videos, blogs, podcasts, and webinars to name a few. You may also consider offering sponsorship opportunities for educational and micro credential programs. Or, consider segmenting your industry groups and allow sponsors to meet with members in a face-to-face or virtual meeting. These items need be included in an annual prospectus.
It’s important to realize that you have sponsorship opportunities that live outside of an in-person meeting.
We hope that we’re all going to be back together. However, we’ve got to plan and be prepared for the next phase because it’s the near-term future is happening as we speak.
Hope this is helpful for you. And, if you need help, just give us a call or fill out the form below. We’ll get you there!
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