by Elizabeth Johnson | Nov 22, 2023 | Association Membership, Association Strategy, Blog, Engagement, Member Engagement
The dynamics of associations and organizations are constantly changing, making understanding and quantifying member engagement pivotal for success. Whether you’re a part of a non-profit, a professional association, or a corporate entity, the vitality of your...
by Elizabeth Johnson | Oct 30, 2023 | Association Events, Association Sponsorship, Association Strategy, Blog, Event Sponsorships, Sponsorship Strategy
When it comes to organizing an event, whether it’s a small community gathering, a high-level conference, or a music festival, one crucial aspect that can ensure its success is securing sponsorship. Sponsors provide not just financial support but also contribute...
by Elizabeth Johnson | Oct 9, 2023 | Association Sponsorship, Blog, Sponsorship Sales
Sponsorships have grown from a simple logo plastered on a billboard to complex and multi-dimensional partnerships that deliver immense value for all parties involved. If you’re in the business of selling sponsorships, the game has changed, and as such, adapting...
by Elizabeth Johnson | Sep 12, 2023 | Association Revenue, Association Strategy, Blog
In today’s rapidly changing world, associations of all types face increasing challenges in sustaining their missions and delivering value to their members. One critical strategy for long-term sustainability is diversifying revenue streams. By finding innovative...
by Elizabeth Johnson | Aug 24, 2023 | Association Revenue, Association Strategy, Blog
In the world of association management, diversifying revenue streams is essential for financial sustainability and growth. Non-dues revenue, generated from sources other than membership fees, provides associations with the means to enhance member benefits, expand...
