by Elizabeth Johnson | Feb 16, 2022 | Association Membership, Member Recruitment, Membership Development, Thought Leadership
Retention is not recruitment and recruitment is not retention. Easy enough, yes? However, it is far too common to see membership departments trying to focus on both. How do you prioritize when both items are equally important? A passive retention strategy is time...
by Elizabeth Johnson | Dec 8, 2021 | Uncategorized
One of the best tools available to a membership salesperson is the option to provide a “sneak peek” to the prospect. This could be allowing a non-member a glimpse at the association by attending a webinar, attending a conference or convention, or even getting some...
by Elizabeth Johnson | Sep 5, 2021 | Association Strategy, Event Sponsorships, Membership Development
My advice for what I have learned from the pandemic was the same one month in, as it is now, 17 months in – diversification is the key to survival. The realization came so easily that I’m surprised more organizations didn’t think of it before it all began. The obvious...
by Elizabeth Johnson | Nov 27, 2020 | Membership Development
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
by Elizabeth Johnson | Oct 1, 2020 | Business Practices
5:00 pm My day starts the night before. Before leaving my desk in the evening, I make a list of 4-5 things I want to accomplish the next day. These items come from my weekly list that I make every Friday, which includes all that needs to be accomplished for all...
