Life and business advice that everyone needs to hear.
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
#1: Burn the boats.
Don’t give yourself an option of going back and doing what you’re used to or applying for a job.
#2: Know the numbers.
I’ve learned how to read a balance sheet and understand cash flow. Financial literacy for the leader provides you the ability to look ahead and anticipate, and that’s helped me tremendously during the pandemic.
#3: The market doesn’t care.
The internet has democratized business and communication. The wonderful thing about the world now is that there are no gatekeepers. Customers decide if you are good or not. They don’t owe you, no one does. It’s the ultimate free market, and that’s what it is at its best. That’s what it is at its worst. Because if you don’t make it, nobody cares.
#4: Set up the organization five years ahead.
I set up an organization for five years down the road. It had an accounting person, a marketing person, HR, and someone in charge of IT. I wasn’t prepared or trained to do many of those things. It did help me learn and recognize the importance of those roles in the organization. When I saw things that I wasn’t able to do, those were the first people I went out to hire.
#5: Set up your sales organization first.
If you don’t have the sales operation, you’ll go out of business.
#6: Make the pitch and then shut up.
The next guy that speaks loses.
#7: Develop a value statement.
In our company, our values are collaboration, ownership, honesty, dedication; an all-in attitude. We have proactively developed a culture that I think encompasses all those things.
#8: Fire your clients.
I’ve learned over time that sometimes our values don’t align. Those are the clients that you should fire because it won’t end up working out in the long term.
#9: Work is what you do not where you are.
When I adopted this idea, it enabled us to go into a virtual work environment early, and we never missed a day of work due to the pandemic.
#10: If you’ve met more than one jerk today, maybe it’s you.
When everyone is busting your chops and you’re doing a lot of pointing, maybe want to turn that finger around and look at yourself.
We hope you enjoyed this edition of JP Moery’s Association Hustle Podcast. We’d love to connect with you. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. You can also connect with JP on LinkedIn and Twitter at @JPMoery, as well as The Moery’s Company’s Instagram and Facebook page. To purchase a copy of JP’s book, Association Hustle: Top Strategies for Association Growth, go to JPMoery.com.
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