Your association or company can have its biggest month of the year. Here’s how:
#1: We won this fight in April 2021. I had a three step crisis plan in place. That plan was developed early, so I could make a decision an unemotional state.
#2: Our external and internal sales team buckled down to keep every client that we had. We never stopped fighting and we never stopped selling.
#3:We eliminated limiting behavior within our organization. This enabled us to take on different clients and different projects than we thought was in our toolbox.
#3: We got really close to our association clients and our customers. We were able to offer more services, and we became embedded in their organizations.
#4: We increased social media and content development. Today our listenership of this podcast doubles every single month.
#5: Know who your real players are– both clients and employees. It’s not always the most high profile clients or associations that help our organization.
#6: Activity doesn’t mean sales.
Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. 21st century associations must move forward with a little bit of hustle and revenue development at their core.
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