by Jackie Bessette | Jun 29, 2020 | Videos
As a membership development staffer, one of my favorite tools was our annual calendar. It outlined the whole year and included meetings, events, education sessions, and renewal season. We knew when we would be talking to members, when we would go out with an activity,...
by Jackie Bessette | Apr 20, 2020 | Business Development
It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the uneasy feeling of letting an outside group come in and help us with our programs, strategic planning, memberships, or sponsorships. These “outsiders”...
by Jackie Bessette | Mar 16, 2020 | Videos
Transcript: Hi guys, it’s Jackie Bessette from The Moery Company! It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the feeling of, “How can we have an outside group come in and help us with...
by Jackie Bessette | Dec 30, 2019 | Business Development
Association management’s strategic planning is very different than that of traditional corporation. A business may be directed by a CEO, or a board, that often has a singular driving force behind its goal: profit. However, the world of associations must walk a unique...
by Jackie Bessette | Dec 3, 2019 | Event Sponsorships
So often associations’ sponsorship programs face the criticism of being a money grab or a way for organizations to pay their way into participation. However, this is not the case when executed well. Sponsorship programs are a great opportunity for both the association...
