by Jackie Bessette | Mar 2, 2022 | Association Strategy, Business Development
When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association? Certain checkpoints have to happen when a corporation has a new...
by Jackie Bessette | Sep 29, 2021 | Event Sponsorships, Videos
Hi guys, Jackie Bessette from The Moery Company here. We’re all talking about what has changed since 2020. We hear this a lot; some things will never be the same. One of the things that’s really changed in the association industry space is sponsorships....
by Jackie Bessette | Feb 26, 2021 | Leadership
Over the course of 2020 we all had to make hard choices for ourselves, our loved ones and the uncertain future: do you opt to live normally or commit to quarantine? Can you return to the office? Do you send your kids to school or move to homeschool? Is moving or...
by Jackie Bessette | Dec 10, 2020 | Videos
Selling sponsorships over the last year for events has been a very unique experience. It often feels like in-person events were changing as quickly as overnight. This would then change the sponsorship inventory along with benefits and sponsors needs. We all...
by Jackie Bessette | Sep 21, 2020 | Membership Development
As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” If you want to lose 20lbs – you cannot just hope that extra weight away – you have to meal prep, you have to develop a workout plan and you have to put in the...
