The “Why” Matters, Maybe Even More…

Over the course of 2020 we all had to make hard choices for ourselves, our loved ones and the uncertain future: do you opt to live normally or commit to quarantine? Can you return to the office? Do you send your kids to school or move to homeschool? Is moving or...

Meeting the Needs of Your Sponsorship Partners

  Selling sponsorships over the last year for events has been a very unique experience. It often feels like in-person events were changing as quickly as overnight. This would then change the sponsorship inventory along with benefits and sponsors needs. We all...

Hope is Not A Strategy

As my favorite personal development gurus, Dave and Rachel Hollis, like to say, “Hope isn’t a strategy.” If you want to lose 20lbs – you cannot just hope that extra weight away – you have to meal prep, you have to develop a workout plan and you have to put in the...